Saturday 10 May 2008

BMW

Beginning with aircraft engines, BMW AG produced a variety of products in its early years, eventually shifting to motorcycle production in 1923 and automobiles in 1929. The circular blue and white BMW logo, which has not been altered throughout the company's history, does not in fact symbolize a spinning propeller according to a BMW spokesman Joerg Huebner (although the imagery did appear in post-WWI advertisements). The BMW roundel badge is believed to have been partially derived from the logo of its predecessor company Rapp Motorenwerke, while ultimately taking on the colors and checkers from the arms of Bavaria (fusilly in bend argent and azure).[1] BMW's first significant aircraft powerplant was the outstanding BMW IIIa inline-six liquid-cooled engine of 1918, much preferred for its high-altitude performance, and among its successful WWII engine designs were included the BMW 132 and BMW 801 air-cooled radial engines, and the pioneering BMW 003 axial-flow turbojet. BMW's factories were damaged badly in the war, and many surviving machine tools were confiscated by the victorious Allies.

BMW AG bought the
British Rover Group (which at the time consisted of the Rover, Land Rover and MG marques as well as the rights to defunct marquees including Austin and Morris) in 1994 and owned it for six years. By 2000, Rover was making huge losses and BMW decided to sell the combine. The MG and Rover marques were sold to the Phoenix Consortium to form MG Rover, while Land Rover was taken over by Ford. BMW, meanwhile, retained the rights to build the new MINI, which was launched in 2001

Cradit : Wikipedia

1 comment:

Brian said...

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