BMW 1

Sheer Driving pleasure now also to be found in the compact class: (The BMW 1 Series 5-door hatchback model will not be offered in the US. The availability and introduction timing of future 1 Series variants in the US has not been determined.)Munich. In the autumn of 2004 BMW will unveil for the very first time a compact class automobile - the BMW 1 Series with five doors and a length of 4.23 metres, making this new model series precisely 24 centimetres shorter than a 3 Series saloon. The typical BMW drive concept, powerful engines, high-grade equipment and the experience of sheer driving fun offer a new and unique alternative in this particular market segment.Right from the very first glance there is no doubt that this new five-door sports-hatch is a BMW through and through: The long wheelbase with a short front overhang, the lower roof line with the typical C-pillar kink and the characteristic front end with the "kidney" grille and double headlamps give the 1 Series a face that stands out in a crowd. The practical hatch opens to reveal a variable luggage compartment that offers the driver and passengers 330 to 1150 litres of storage space for even larger items of sports equipment for a variety of leisure activities.Unique agility and steering precision.Whether loaded or not, the 1 Series is always sheer pleasure to drive: The seating position offering long-distance driving comfort and the exemplary, clearly structured cockpit provide the driver with perfect ergonomics during his "driving experience". After starting the engine at the push of a button, one immediately senses that typical driving pleasure only a BMW can induce. Thanks to its agility and steering precision unique in the compact class, the BMW 1 Series not only ensures sporty but smooth handling of winding country roads, but also facilitates effortless urban driving pleasure. This is because - like all other BMW automobiles - the 1 Series has a front-mounted engine and rear wheel drive. Even in the tightest of bends there is no torque steer to be felt, the rear wheels having optimal traction when transferring the engine's power onto the tarmac.Moreover, this concept offers an ideal balance of weight between the technically elaborate aluminium front axle and the five-link rear suspension. Together all of these characteristics facilitate further advantages such as optimal traction even when fully loaded and on hills. The drive and suspension concept is further enhanced by a particularly stiff body and excellent aerodynamics with a drag coefficient of just 0.29.
On the whole no other vehicle in the compact class offers such a distinctively harmonious symbiosis of sporty driving characteristics and suitability for long-distance travel as the BMW 1 Series.Four engine variants from 115 to 163 bhp.When the car is launched customers will have an immediate choice of four four-cylinder engines. The models 116i (85 kW / 115 bhp) und 120i (110 kW / 150 bhp) feature further developed and refined BMW petrol engines. The two diesel versions, the 118d (90 kW / 122 bhp) and the120d (120 kW / 163 bhp) are equipped with high-torque diesel engines. Needless to say, all BMW 1 Series cars meet with EU4 emission standards. A smooth-shifting manual six-speed gearbox (five-speed on the 116i) or, optionally, a comfortable six-speed automatic deliver power to large-size 16-inch wheels with emergency running properties, thereby contributing to the most dynamic performance available in this segment. Furthermore, the BMW 1 Series is one of the most economical in its class.Active and passive safety at the highest level.Robust, large disc brakes provide supreme stopping power in any situation. By means of two-stage brake light clusters the BMW 1 Series indicates to vehicles behind whether the brakes are being applied normally or hard. And the extensive range of standard safety equipment, which includes DSC Dynamic Stability Control, DBC Dynamic Brake Control, Electronic Differential Lock as well as a complete airbag system comprising head airbags for all seats, complies with the most stringent safety requirements. These safety features and an exemplary protective body structure are the best prerequisites for achieving five stars in the Euro NCAP crash test.Equipment options normally associated with more luxurious classes.In addition to the wide range of basic equipment, there are a myriad of possibilities to individualize the BMW 1 Series with optional equipment available in the usual high BMW quality. Many of these have previously only been seen in higher vehicle segments. These include: Convenient keyless access, Bluetooth mobile interface, sports seats with backrest width adjustment, acoustic PDC Park Distance Control at the front and the rear, Bi-Xenon headlights and a choice of high-performance audio and navigation systems, which can also be operated centrally or by voice control utilizing the BMW state-of-the-art iDrive operating concept.With its unique concept, the BMW 1 Series is intended to target customers who have always appreciated the practical aspects of previously available compact vehicles but have, until now, searched in vain for an automobile that takes into consideration their increased demands in terms of driving pleasure and individuality. Whilst fully meeting these customer requirements, the BMW 1 Series offers in addition high-quality product substance wrapped up in a modern and attractive design.
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